Motive & Vivid Marketing
Event Director
Pepsi Activations
Throughout a decade and across two agencies, Rhenee collaborated with Pepsi on a variety of experiential campaigns. These projects ranged from large-scale concerts and surprise events for entire towns to custom-built interactive experiences, all featuring a variety of Pepsi products.
Operation Halftime
Pepsi and Motive brought the full force of their halftime show to the USS Lexington in Corpus Christi, Texas. A surprise concert from Blake Shelton (arriving via helicopter), Ashley Monroe and about 1,000 pounds of fireworks thanked military troops and their families.
Pop Open Music
In the summer of 2015, Pepsi partnered with Motive to bring to life their summer campaign with a series of marquee musical events across America including stops at infamous events like the Michigan Cherry Festival and MLB All-Star Weekend and concerts from artists: Bastille and Dierks Bentley.
Get Hyped
for Milligan
In 2013, Pepsi's "Get Hyped For Halftime" campaign, promoting the Super Bowl XLVIII Halftime Show started in Milligan, Nebraska with Pepsi vending machines mysteriously appearing, offering free sodas with messages about an upcoming event. This stunt generated widespread speculation, covered by various media, and culminated in a massive concert by Lee Brice, attracting over 5,000 people, later highlighted in a popular Pepsi YouTube video.
Get Hyped
Vending Machine
Pepsi delivered a special vending machine that unexpectedly turned into an entertainment hotspot. What began with free sodas quickly escalated into a spectacle with dancing referees, marching bands, and more, surprising onlookers. This machine also offered 26 individuals tickets to the Halftime Show.
Pepsi Refresh
In 2008, Pepsi rebranded with a new logo and a message of optimism in Times Square on New Years Eve. All day branded activities in Times Square and inside GMA Studios culminated in a billboard takeover and balloon drop
at midnight.
Pepsi Max House
Pepsi and Motive teamed up for an innovative campus activation promoting Pepsi Max, leveraging the popularity of escape rooms. Students formed teams to navigate puzzles and challenges in a custom outfitted house near campus, aiming to escape the fastest for prizes. The event spanned 13 campuses, culminating in over 5,000 participants, with the winning team on each campus receiving grand prizes.
Real Big Summer
In 2014, Pepsi unveiled its "Real. Big. Summer." campaign to debut Pepsi-Cola Made With Real Sugar, and the limited-time flavors, Pepsi Vanilla and Pepsi Wild Cherry. In partnership with Motive, the campaign's launch was heralded by the Real Big Summer block party in Nashville, spotlighting a memorable series of events highlighted by Blake Shelton's special performance at the CMT Music Awards' Real Big Pepsi Block Party.
SoBe Life Water
Following their Super Bowl debut, the SoBe Lizards took their "Thrillicious" campaign to Times Square, captivating audiences with the lizards dancing to Thriller on stage. In conjunction, the team executed a major sampling event, distributing over 1 million bottles of the new SoBe flavor across the country in a single day.