IMG Live

Senior Account Manager

DIRECTV Account

Recruited for a leadership role within the agency's largest account, responsible for overseeing project execution and driving high ROI through event marketing and edutainment training initiatives.

Managed a diverse team, including three full-time Account Managers, rotating coordinators, and up to 20 field team members, effectively handling $6.6 million in billings across ten concurrent programs.

Srategic development to align with client goals, cultivating client and partner relationships, designing training materials for DIRECTV, and developing research strategies to quantify ROI, along with managing vendor relationships for content creation.