Vivid Marketing

Senior Account Executive

AT&T Final Four Activation

Each year AT&T activates the NCAA Final Four Tournament and in 2010 the consumer experiences were taken to the next level. The AT&T interactive footprints at both the Men’s and Women’s Final Four Tournaments during the simultaneous Bracket Town and Big Dance events leading up to and during the 2010 Final Four Tournament were highly successful activations.

Consumers flocked to all of the event locations each day they were open. Over 18,000 square feet of activation footprints featured over forty consumer activation activities and touch points. Attendance numbers were excellent for both events; there were times it seemed we couldn’t get anyone else into the footprint. The interactives were engaging and attractive to consumers and featured activities such as: multiple digital interactive games highlighting AT&T features products, basketball inspired, meet and greets, video and photo ops, and many more.

Production stats included:

• Creative design of over 125 different elements

• Fabrication and printing of 250+ pieces of creative and equipment

• 2 Cities - 3 simultaneous events - over 18,000 square feet of activation

• 19 field managers, IT and production staff

• 60+ brand ambassadors

• Over 2300 hours of activation